Nike Jane & Sarah Jane, Founders

This is Jane Wayne is a blogzine for fashion lovers, dreamers, explorers, and young women who want to be themselves — not carbon copies of everyone else.

The brainchild of founders Sarah Gottschalk and Nike van Dinther, This is Jane Wayne stands for authenticity and inventiveness, for the perfect balance between entertainment and smart food for thought. The trained journalists have been girlfriends for 20 years and business partners for 8, and share a philosophy that drives everything they do: fashion isn’t just a consumer phenomenon, but also a social one that needs to be explored. Through This is Jane Wayne, Gottschalk and van Dinther take their reader by the hand as they explore fashion, jewelry, music, culture, interior design, beauty, life and other topics that matter to the 21st Century woman.

This is Jane Wayne has continued to grow. During the years, the team brought on new writers: