Farewell @rookiemag instagram_post – 07.12.2018 – @thisisjanewayne Artikel-Navigation ← To everyone who works in media: Pls read @tavitulle’s last editor’s letter for @rookiemag. It’s much more than a ‚goodbye‘. „It has sometimes felt like there are two Rookies: There’s the publication that you read, that I also love reading, writing for, and editing; and then there is the company that I own and am responsible for. The former is an art project; the latter is a business. Each one needs and feeds the other, but when I started Rookie at age 15, I saw the two as mutually exclusive. (…). In my black-and-white view of the world, the idea of capitalizing on an audience seemed cynical, selfish, and something only evil adults do. It would be misleading to say I was a total purist, though, because I also thought Rookie was really good, and that it should reach people rather than be small and struggling. I wanted it to be able to hire more editors, pay contributors more, and grow so that not everything would need my oversight and other voices could be more prominent. (…) Also in that time, it was possible for Rookie’s audience to grow organically, which means not without any luck/hustling/strategy whatsoever, but without spending money on jobs or services that most companies do for very obvious reasons: audience growth, business development, reader engagement, marketing. Now that I know what those jobs entail, I would not call them devil’s work or even necessary evils. They require understanding people in ways that I do not and using your brain in ways that I can’t. (…)“ #feelyou →.