Tom Ford Frühjahrskollektion 2011

16.11.2010 Allgemein

Alles richtig gemacht, Herr Ford. Mehr können wir zu seiner Geheimniskrämerei eigentlich kaum sagen. Im Gegensatz zu Ford’s geschätzen Kollegen, nutzt der Gute nämlich nicht das Internet zur Verbreitung und seiner neuesten Kollektion, sondern versucht alles ganz geheim zu halten:
Zur NY Fashion Week durfte ausschließlich ein kleiner Kreis von Reportern und Freunden seine Frauenkollektion bestaunen – Ein Riesenergeignis, hat Tom Ford doch seit sechs Jahren, zeitglich mit dem Ausstieg bei Gucci, nicht mehr für die Damenwelt designt und sich stattdessen nur auf die Herren dieser Welt beschränkt.

Geplant oder nicht geplant: durch die wenigen Bilder der Kollektion und das Versteckspiel macht Ford so stark auf sich aufmerksam, dass sich andere diese Strategie vielleicht ja demnächst sogar abgucken werden, um eine gewisse Exklusivität zu erzeugen oder zu wahren – Eine Annäherung an internetlose Zeiten also? Wir hoffen mal nicht, dass Ford auf so viele Nachahmer stoßen wird. Schade wäre das nämlich allemal.

Denn da wir uns seine Kollektion eh nicht leisten können, würden wir dennoch gerne einmal einen Blick darauf erhaschen!

Ford macht auf den Kampagnenbildern aber definitiv eine tolle Figur: So ist er schmuckes Beiweg neben seinen Models, die vor allem in Blautönen von ihm ausgestattet wurde.

Aber seht selbst:

Via Vogue.

Tom Ford Frühjahrskollektion 2011

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